Having a strong social media presence has never been more important for big and small business alike. Here at Babelfís, we have a number of social media principals we try to stick to at all costs, ensuring maximum return for your investment over time.
1. Stick to your Brand
Every business should have a brand. Stick to your brand guidelines when sharing online. Choosing a typeface and a colour palette which work well with your brand help to bring consistency to your social media content. Your social media profile isn’t just a place to showcase the visual side of your brand, it’s also a great tool to help develop your brand’s tone of voice. Through captions and engagements with your followers, you can better convey your brands intention and showcase your products/services.
2. Followers Engagement
Don’t forget it is called SOCIAL media for a reason. Social media is a good way to engage and interact with followers. The more you communicate with the audience, the better chance you have of conversion. Communication and engagement with followers is one the best ways to gain their attention and communicate your brand message. Thus, your brand will reach more audience in real terms and gets itself established.
3. Enhanced SEO Rankings
It is no longer enough to simply optimise your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and consistency. Social media presence is becoming a vital factor in calculating rankings. SEO requirements are continuously changing, so be aware of your SEO ranking to help secure a successful ranking – Remember, what gets tracked can get improved.
4. Marketplace Awareness
Another great way to find the needs and wants of your customers instead of directly engaging with them is Marketplace awareness. By observing the activities on your profile, you can see customers’ interest and opinions, this is considered the most valuable advantage of social media. As a complementary research tool, social media can help you get information and a better understanding of your industry. Follow like minded businesses to help see what your competitors are doing and how you can evolve your content to stand out from the crowd. Building good online relationships with other businesses could lead to future sales. Be present online and stay on trend within your target marketplace by engagement and using valid hashtags.
Turning clicks into sales. By sharing your content on social media, you are giving users a reason to click-through to your website. Call to action points in captions can help, via download links, ‘read more’ blog posts or tagged products. On your social account, the more quality content you share, the more inbound traffic you will generate opening you up for more conversion opportunities.
6. Valuable Content
It goes without saying that posting content that is valid & valuable is the most important thing online. You have to look at your online presence and ask yourself “Would I be interested in the things I’m posting?’ Does it add value to my business? Is this something potential clients will want to read or look at? Don’t post irrelevant things just to be posting, you won’t get engagement and you may even lose followers. Social media planning will help to give a good structure to your content and save you panic posting. Always credit the work of others when sharing & only tag or mention other social media accounts when it’s valid to do so. Be sure to fact check your content before sharing, NEVER share fake news.
When it comes to growing your businesses Online Social Media profile remember the tools and methods are constantly evolving. Evolving involves elimination, so don’t be afraid to make changes & eliminate what isn’t helping your business.