Further investigation into these mystical goujons led us to Trip Advisor where we found numerous reviews from the global community confirming our suspicions, that these are in fact the greatest chicken goujons in the world. Referencing this claim, and working with the popular theme of the ‘Greatest Showman’,‘The Greatest Goujon’ was born – a celebration of all things weird and wonderful in the world of Sober Lane. Beginning with a teaser campaign highlighting some of these glowing reviews, and suggesting something big is on the way – a series of ‘freak show’ goujon characters were developed to bring the concept to life. Next up, creating an event that would do the grandeur of the claim some justice. This included a band, tarot card reader, drinks specials, unlimited chicken goujons and games on the night to engage the target demographic and promote attendance of the event.