Beginning with naming and creative development, the campaign centred around a feature video which was published across all of the City Council’s social channels. The video was emotive in its nature, tugging at the heartstrings of the viewer. The aim was to capture and highlight just a few things that make Christmas in Cork so special, portraying the spirit of a truly Corkonian Christmas. The video was supported by a series of social media assets, which promoted not only the emotive, light-hearted aspect of the campaign, but also delivered key practical messages that needed to be communicated by the City Council. To add a physical presence, simple window graphics were applied to businesses across the city to show their support and further reinforce the campaign.