It was decided that the business needed a mark that could would be instantly and obviously Munster Weddings, and could also act as an endorsement while being flexible in its nature. A bold roundel was created as the main identifying mark. The clean, circular monogram was easily recognisable and worked well on all applications from signage to social media posts. A subtle, confident colour palette and photographic style was developed in-keeping with the brand values while delivering a consistent look and feel on all channels. A high gloss editorial magazine, extended folding floor plan, promotional videos, swag bags and outdoor signage were just some of the areas that benefitted from the new branding.