Not gaining any traction on some of the social media platforms you’re active on? It may not be your fault. With so many social media apps out there, it’s difficult to know which ones are right for your business. We’ve accumulated a list of some pros & cons of the leading social media platforms to help you choose which are right for you.
Facebook – 1.7 billion users a month
- Largest Social media network, approaching 2 billion monthly users.
- Easy to get started, add links, events and calls to actions.
- Reviews can be easily viewed on your business profile helping to instill trust in your product or service.
- Algorithm changes can lead to a reduction in reach overnight.
- Facebook adverts can be quiet expensive, as it is such a popular platform.
- Although the reviews can be good to boost your product or service, you are also open to negative feedback by a star scoring system. A negative review can bring your businesses page rating down.
Instagram – 400 million users a month
- Visual platform, perfect for showcasing products.
- Hashtags are used to enable your posts to reach beyond your own followers.
- No clickable links in captions means you have to work harder to get click-throughs.
- Non-Chronological timelines mean posts can get hidden.
Twitter – 320 million users a month
- Like Instagram, hashtags are used to help enable you to broaden your audience reach.
- Tweets are indexed by Google which helps boost your SEO (Search Engine Optimization).
- Limited characters restricts how much you can say.
- Post can be lost or buried in the fast faced environment.
LinkedIn – 250 million users a month
- Great networking opportunities.
- Profile and news updates keeps you updated trends changes within relevant industries.
- Passive candidates – People not making genuine connects with your business.
- Niche audience – LinkedIn is mainly for working professionals and is not driven by consumers. This may isolate the business from potential clients or customers if not used in collaboration with other social media platforms.
Pinterest – 100 million users a month
- Longer shelf life for pins, as part of a vast search engine.
- Pins link to the search, helping to boost click through traffic to your website.
- You need to pin frequently to be most effective.
- Less interaction with customers.
Introducing your business to the world of social media can be a daunting task. At Babelfís we are firm believers in the power of social media, and we are always quick to advise our clients to get started as soon as possible in the brand incubation period. It’s also important to remember that a slow and steady growth is a much more feasible strategy than trying to win the social media lottery and going viral, be patient and trust the process.