Project Description


Tasked with branding a new division of a successful artisan bakery, the process began with developing an identity for the product, starting with the name. It was imperative that the identity would both encompass the quality and the good humoured approach of the company as a whole.

Through extensive target market research, a suitable visual style and tone of voice was established, including a logomark, colour palette and photographic style. The defined branding direction was then extended to supporting print collateral such as packaging, advertising and developing the overall retail environment including store graphics and a signage package.